Jesse James
The warmer months of the year are nearly upon us, which means it’s time to switch our wardrobe. The creative minds over at boohooMAN are back with a unique new collaboration, just in time for Spring and Summer. Today boohooMAN has launched their third skate collaboration with Boo Johnson. After signing a 12-month deal with the brand and having already shot two highly successful campaigns, Boo is partnering with boohooMAN to launch an entirely new concept known as the “Boo Johnson Skate Diaries.”
With relaxed California casual styles being on the forefront of fashion and skate culture inspiring runway collections and everyday looks, boohooMAN returns with a bright, fun new collection. The range is host to a bevy of ready-to-wear options, including sunwashed denim, striped sweaters, and 90’s inspired sweat-sets.
Boo is a globally recognized ambassador for skate. The 29-year-old is a long-standing muse for the brand and has inspired the new collection. The range includes a selection of eye-catching pieces such as tracksuits, sweaters, and hoodies. The lineup features everything from neutral colors to pastels, while oversized fits provide ultimate comfort and a laid-back style. We find a pop of skull graphics and graffiti throughout the range, further adding to the skater aesthetic.
Boo Johnson recently spoke about the collaboration, stating: “My new boohooMan collection is so fire I love it. It’s my 3rd collection with boohooMan, and we’ve been working together for a few years now. The team knows what we both like, so it’s nice working together. I made this collection more simple and a bit more colorful. We also kept it skatewear to keep it tight with my lifestyle & the culture I surround myself with. We got some fire oversized denim pants, some fire vests, of course, and we had to do a few tracksuits as well. I’m really excited for the world to see what we created for them.”
Take a closer look at this eye-catching new collection in the images, and head over to boohooMAN to pick up your favorite pieces immediately. In the meantime, keep it locked with The Culture Curators for more style and streetwear selections coming very soon.
Photos via boohooMAN
