Jesse James
The good folks over at Reebok are back, revealing the “It’s a Man’s World” campaign. The iconic sportswear imprint is back, partnering with Canadian record producer WondaGurl for a pair of updated Aztrek 96s. The new collabo follows a design with Jazarei-Allen Lord, which resulted in a pair of gold-embossed Club Cs. WondaGurl is the second woman the sneaker brand has joined forces with for the campaign. The talented producer broke into the music scene at 16 years old. She’s worked with some of the biggest names in the game, including Big Sean, Travis Scott, Jay Z, Rihanna, and more.
Now she brings her personal story to life with her “It’s a Man’s World” sneakers. The kicks were designed to embody her relentless drive and determination, offering a stylish nod in the process. The all-black Aztrek 96s have been constructed with reflective 3M fabric. The sneakers are detailed with smiley face patches that reference WondaGurl’s “Enjoy Life” motto. She spoke about her motto and how it got its start.
Reebok x Wondagurl!
Wondagurl stated: “It’s funny how it started,” she explains. “My bro walked out of the studio, and I said, ‘alright, enjoy life!’ That was literally the first time I ever said it, and I was like ‘wow, this is kind of cool.’” The sneakers provide more details about WondaGurl, especially once exposed to a camera flash. The upper boasts graphics of audio waves and a USB symbol. Inside the shoe are the most meaningful aspects of her life. “It’s the things that make me happy,” she says. “My family. My good friends. Love. Food. The studio. The process. Achieving my goals. Being healthy. Being free.”
Check out the collaborative new silhouette in the images below and look for the sneakers to arrive on November 5th on Reebok’s website. In the meantime, keep it locked with The Culture Curators for more new sneakers and footwear coming soon.
Photos via Reebok
