Jesse James
The 2019/2020 NBA Season has officially kicked off. The best of the best are taking to the NBA hardwood to showcase their talents, all to become an NBA Championship. As the season gets rolling, Ben Simmons is making some moves off the court. The NBA superstar has linked up with smartwater, becoming the brand’s latest champion in the process. While his resume already includes basketball all-star, film producer, and men’s fashion icon, Mr. Simmons is broadening his horizons. The deal marks the first time smartwater has partnered with a professional basketball player.
Be will join smartwater in its mission to encourage and enable active performance, representing both its alkaline and antioxidant varieties. Throughout the NBA season, fans will see new content of the moments Ben enjoys smartwater alkaline and antioxidant. Smartwater will also link with Ben throughout the year for other special details. Ben will be seen shooting around, working out, preparing for a big game, or even taking time to relax by walking his dog or meditating.
Mr. Simmons spoke about the partnership. He stated: “It’s a top priority for me to feel and perform my best, both on and off the court. Feeling good, feeling strong, feeling hydrated – it makes a difference. That’s what I love about smartwater alkaline and smartwater antioxidant. They fit my active lifestyle and enable me to push my own boundaries in relentless pursuit of leveling up.” Ginger Cherny, Senior Brand Manager for smartwater, also spoke about the move. She stated: “A maverick in his own right, Ben embodies the smart, modern and innovative qualities of the smartwater brand. We are proud to champion those who, like Ben, elevate their every day by forging their own paths. We’re thrilled to bring our partnership to life through the end of the year in social and out-of-home, with more to come in 2020.”
Take a look at the images below and look for more from Ben Simmons and smartwater coming soon. Keep it locked with The Culture Curators for more on the NBA season coming soon.
Photos via smartwater
