The good folks over at BACARDÍ are back. The iconic rum brand recently opened its doors to the Rum Room: Atlanta. The first in a series of five national events curated by the BACARDÍ Rum Society. The event took place with the help of Grammy Award-winning producer and longtime brand collaborator, Swizz Beatz. Swizz and BACARDÍ brought the premium rum portfolio to life for the second time in the ATL. Further educating consumers on the versatility of rum.
The iconic rum brand took over 200 Peachtree in Downtown Atlanta and transformed it into a premium rum oasis, with dedicated rooms championing each of the aged rum expressions. This included Añejo Cuatro, BACARDÍ Reserva Ocho, and Gran Reserva Diez. The BACARDÍ Rum Room created an evening of excitement and discovery that showcased the brand’s culture. As guests entered, they were whisked on a journey of rum exploration and guided from the downstairs Ocho room to the balcony Cuatro room and made their way to the Diez speakeasy.
The BACARDÍ Life!
Each room featured unique and snap-worthy moments that brought the versatility and enjoyability of the premium portfolio to life. Guests were invited to indulge in a variety of sensory experiences. Including an edible greenery wall in the Añejo Cuatro room, allowing guests to customize their drinks with specialty garnishes. The Ocho room featured two different bat wing installations while a rum barrel display educated attendees on the meaning of “the angel’s share”. The Diez speakeasy featured Global Rum Master David Cid. He led intimate tastings and rum immersions alongside a live cigar rolling station. area also featured the artistic evolution of Oriel Ceballos for the Diez Year Challenge. The Diez Year Challenge showcased the evolution of Ceballos’s artistic styles side-by-side over the past decade.
Photos via Getty / Timeless Eye