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Behind The Scenes! Building Justin Bieber’s West Coast Customs Rolls-Royce “Uriel”

A few weeks ago, the world got their first glimpses of Justin Bieber’s custom Rolls-Royce “Uriel.” Today the futuristic-looking machine is back in the news feed. This time around, West Coast Customs has unleashed a new video that showcases the process behind building this incredible machine.

Founder and CEO of West Coast Customs Ryan Friedlinghaus opens up about the design and why the project was three years in the making. Apparently, Bieber originally attempted to buy the Rolls Royce 103EX Vision 100 prototype. However, Rolls Royce would not sell the “undrivable” prototype.

The vehicle came to life via 3D scanning and custom fabrication. The Gloss Silver and Matte Gray paint job is custom, too, as is the bespoke interior and sound system. Dubbed “The Uriel,” as Friedlinghaus calls it, the ride is one of the shop’s most elaborate and unique builds to date. The video ends with Justin Bieber arriving to take his first drive in the vehicle. Sure, the car is outstanding, but the process is captivating.

Take a closer look at how Mr. Bieber’s Rolls-Royce “Uriel” came to life in the video below and find out more from West Coast Customs while you’re at it. In the meantime, keep it locked with The Culture Curators for more from the automotive world coming very soon.

Photos via West Coast Customs

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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