The boys are back! Today the Billionaire Boys Club and Reebok have joined forces once again. This time around, the two labels have aligned for a pair of special Instapump Fury BOOST sneakers. This marks the first Instapump Fury that BBC has designed, offering a bold dose of style and organic elements. The tech-infused running shoes are offered in two distinct colorways, “Earth” and “Water.”
The “Earth” iteration comes in Pine Green, Boulder Grey, and Triathlon Red. The “Water” version boasts Dandy Blue, Sky Blue, and Yellow Sensation. The sneakers feature an upper of ultra-tough Cordura with reflective 3M on the forefoot. Elsewhere the silhouette includes premium leather on the toe box and BBC’s Helmet logo on the Pump button. The sneakers also feature Adidas BOOST tech in the pure white midsoles, offering comfort and cushioning.
The sneaker is then finished off with a BBC ICE CREAM hangtag, celebrating the streetwear brand’s heritage. Steven Smith spoke about the collaboration in a statement. It reads: “The concept, the colorways, the presentation – these are really nice expansions of my original designs.” The statement goes on to say, “I always enjoy seeing what BBC is working on and love the way the colors are applied here in new ways. It’s an honor to see them taking an interest in the Fury.”
Take a closer look at both Instapump Fury BOOST silhouettes in the images and look for the sneakers on April 23rd via Billionaire Boys Club’s American, European and Japanese websites and flagship stores. Reebok will launch the two pairs on April 30th. Keep it locked with The Culture Curators for all the best in new sneakers and footwear.
Photos via Billionaire Boys Club