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Define Success! Hustle For What Matters With The Lexus NX

The good folks over at Lexus are back at it. The rules of success have changed, and the automaker portrays the new definition of success. Lexus has revealed a new NX marketing campaign dubbed “Hustle for What Matters.” The goal is to reach those with great ambition who carve their own paths. With the all-new 2022 NX, Lexus has created a next-generation crossover while prioritizing what matters to drives.

Lexus NX

The NX brings in the next chapter of design, innovation, and performance for the brand. With a powertrain to fit every lifestyle and driving preference, Lexus offers the new plug-in electric vehicle, the NX 450h+. Vinay Shahani, vice president of Lexus marketing, spoke about the new NX, stating: “The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life.” Shahani added, “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

The campaign features seven spots that target a wide-reaching creativity. Lexus focuses on what matters to drivers, from the ability to travel, taking over the esports world, or leveraging technology to create better balance in their lives. Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, pitching their most unique stream ideas and letting fans decide which creator will be allowed to make their idea a reality. Lexus will also develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. The graphic will become a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design.

Check out the new campaign in the videos below and find out more information about the all-new Lexus NX right now. In the meantime, keep it locked with The Culture Curatorsf or more auto news coming very soon.

Photos via Lexus

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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