Jesse James
Looking to add some flavor to your style? Well, the creative minds over at Champion are back with a new range that is sure to do exactly that. They have aligned with General Mills for an unlikely collaborative capsule collection. The range features a stylish, streetwear influenced nod to iconic cereals from the General Mills lineup.
Along the way, we find Champion’s Reverse Weave hoodies and T-shirts with iconic branding taken from some of those classic cereal boxes. This includes branding from Lucky Charms, Cinnamon Toast Crunch, Honey Nut Cheerios, and Wheaties. The collection consists of two adult-size garments for each cereal brand and a fleece pullover hoodie and jersey T-shirt for younger fans.
Standouts include the Lucky Charms hoodie, turning the Champion’s “C” logo into a cereal charm. We also find Cinnamon Toast Crunch characters imagined as “C” logos on the hoodie and T-shirt. Finally, a t-shirt claims, “It takes a little Wheaties to make a Champion.”
Check out the outstanding new collection in the images below and look for the capsule now at Champion’s website and select retailers. The collaboration also aims to help the organization No Kid Hungry by providing 300,000 meals to children in need across the United States. Keep it locked with The Culture Curators for more style and streetwear selections coming very soon.
Photos via Champion
