Jesse James
This past weekend was NBA All-Star Weekend in Chicago. The good folks over at adidas were on hand, putting together something special in the process. To officially launch the long-term adidas Legacy basketball program in Chicago, the brand hosted the ‘World’s Best Career Day.’ The event saw superstars from the NBA, including James Harden, Derrick Rose, and Zach LaVine, as well as WNBA stars and more mentoring the youth of Chicago.
The event included seven interactive workshops, including an Apparel lab, a sneaker lab, a broadcasting lab, a music lab, and much more. The rest of the space included areas for filmmaking, a gaming lab, a creative business lab, and so much more. Guests like Jonah Hill and James Harden surprised students in the Filmmaking Lab, while Derrick Rose dropped by the Sneaker Lab to help inspire student footwear designs. Candace Parker, Chiney Ogwumike, Maria Taylor, and Tracy McGrady brought students behind the news desk in the Broadcasting Lab, providing first-hand experience into the work of broadcast journalism.
The event officially kicked off adidas Legacy, a basketball platform built to unite, empower and inspire student-athletes from underrepresented communities. The program is a long-term commitment to each school, and the students that provide resources for training and education, opportunities to participate in community initiatives. The platform now serves 28 schools and 840 student-athletes across three cities.
Check out the photos from the adidas’ ‘World’s Best Career Day’ below and keep it locked for much more from adidas coming soon. In the meantime, stay tuned with The Culture Curators for more about adidas Legacy coming soon.
Photos via adidas
