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Game Changers! Coachella & FTX Reveal Lifetime Festival Passes As NFTs

The good folks over at Coachella are back. They have aligned with FTX to offer lifetime festival experiences as NFTs. FTX US has entered into a long-term deal with the popular music festival to offer crypto-powered experiences minted on the Solana blockchain. The first move is revealing Coachella’s NFT marketplace, which presents three different collections linked to other physical and digital items.

The first collection, the “Coachella Keys Collection.” The collection offers up ten one-of-a-kind NFT keys, granting a lifetime access to the festival and unique festival experiences. The NFTs also includes access to virtual experiences in the future. The two other drops include the “Sights and Sound Collection,” made up of 10,000 NFTs of never-before-seen soundscapes and photos.

The “Desert Reflections Collection” celebrates Coachella’s 20-year history through 1,000 NFTs priced at $180 USD each. NFT holders can also redeem their token for a physical copy of the Coachella | The Photographs: 1999-2019 photo book. Sam Schoonover, innovation lead for the festival, spoke about the collection, stating: “Only blockchain technology can give us the unique ability to offer tradeable lifetime passes to Coachella for the first time ever.” Schoonover added, “We’re excited about building new utility and community for our fans with NFTs.”

The “Coachella Keys Collection” begins on February 4, while the “Sights and Sounds” and “Desert Reflections” collections drop on the same day. Check out the image above for a closer look, and head over to the Coachella NFT collection website to find out more. In the meantime, keep it locked with The Culture Curators for more art and NFT news.

Photos via Coachella

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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