Jesse James
Back at it yet again, Champion returns with a brand new collaboration. This time around, the sportswear icon returns to celebrate the 35th Anniversary of the original Super Mario Bros. video game’s release. The brand has partnered with Super Mario Bros. for a limited-edition collection of apparel and accessories. The collection includes a full slate of designs that boast rare graphics that were created for the original Super Mario Bros. game. The lineup even includes details from the Japanese Box Art.
With a clean and contemporary aesthetic, the collection blends Super Mario Bros.’ reflective graphics and a stylish modern nod. The authentic apparel brand delivers something eye-catching, including their Reverse Weave hoodies, crews, and joggers, anoraks, shirts, and overalls. There is even a full range of kid’s styles as well. Champion’s products serve as a canvas for nostalgic details from the popular video game.
The collection features a monochrome Toad jumping atop Champion’s Cloud Dye Tee, as well as Fire Mario bouncing fireballs across Champion’s Reverse Weave. There is even a nod to Mario’s well-known outfit with a super-limited quantity of red Super Fleece 3.0 Overalls. The collection is packed full of unique details and unrivaled attention to detail.
David Robertson, Director of Champion Global Brand Marketing, spoke about the collaboration. He stated: “As a brand that celebrated its centennial anniversary last year, Champion was thrilled to commemorate another iconic brand’s milestone.” Mr. Robertson went further and said, “From the beginning, Super Mario Bros. has represented teamwork by introducing many beloved characters who work together for the greater good. Champion is a brand that celebrates teams, in any shape or form, and we’re excited to welcome the whole Super Mario Bros. crew to ours.”
Take a closer look at the eye-catching new range in the images below, and pick up your favorite pieces from Champion.com. In the meantime, keep it locked with The Culture Curators for more style and streetwear selections coming soon.
Photos via Champion
