The good folks over at Buchanan’s Blended Scotch Whisky are back just in time for the holidays. Today the brand returned recently with a new campaign dubbed ‘Life Is Better Shared,’ Share Something Great.’ The campaign aims to encourage people to cherish the special moments together, whether big or small. This comes at a unique time when many people cannot come together.
Because of that, Buchanan’s is committed to supporting our community when they need it most. The brand has collaborated with global musician and longtime brand partner J Balvin to spread the festive spirit and joy. They have launched the Share Something Great Sweepstake, where five lucky families had the chance to win a holiday dinner and virtual toast with J Balvin.
However, that isn’t all that Buchanan’s is doing this holiday season. Buchanan’s shared 40,000 nourishing meals to the hardest-hit communities, particularly to Latinx families in South Florida, Los Angeles, NYC, New Jersey, and Texas, those that have been hit hard by the pandemic, through a $325K donation to World Central Kitchen. This is allowing people to share a warm meal during these unprecedented times.
To kick the holiday festivities up a notch, they have also collaborated with Sourced Craft Cocktails to create limited-time-only Holiday-inspired cocktail kits with pre-batched whisky cocktails and limited-edition swag. These kits are available in New York City, Los Angeles, Miami, and Austin, where they are prepared and hand-delivered to your door by local bartenders.
Photos via Buchanan’s