The good folks over at Artifact are known for its USA-made bags and accessories. These days the imprint is switching its focus, as the Omaha, NE-based is crafting reusable twill face masks. Artifact has called upon their team to create these masks. These masks are being sent to medical professionals, public service workers and more. The brand and its founder Chris Hughes provide us with a look inside the process of mask creation. Doing so while opening up about their shift in a new video.
The clip was produced by The Berrics and the Right Here Right Now Project. It offers a look at a unique fight on the coronavirus and COVID-19. Chris Hughes stated: “When you enter an absolute crisis like [the coronavirus], you quickly start to differentiate between want and need.” He went on to say, “We recognized that [Artifact] is a small product manufacturer, and there’s a shortage of masks. There’s things we can be doing.” Hughes finishes up the video by stating: “I reached out to the medical communities and said ‘look, this is what we can do. We can repair scrubs, we can make masks.’ We can do these other things.”
Artifact’s Twill Face Masks
The video provides a unique look at the process. Hughes explains why he decided to make a change, and hopefully a difference. He went on to say, “There are limitations. We cannot make an N-95 mask. It’s a very technical material and molding process, but unfortunately we’ve reached a point where all help is needed. That gave me the insight to say ‘Alright, we’re gonna go full steam ahead. We’re gonna make protective equipment that [helps] as best we can, based on the materials we can get.’ As I was telling my friends, this is like a never-ending episode of MacGyver.”
Check out the informative video in the clip below head over to the Artifact webstore. Stay safe and stay healthy! While you’re at it, stay tuned with The Culture Curators for more from the world of fashion and style coming soon.
Photos via Artifact