Jesse James
The brand with the three stripes is back at it again. This time around, they are “READY” for anything with a new collection that caters to a range of different athletes. Today we get a look at the “multi-sport” collection dubbed the “READY” all-weather performance collection. The lineup is host to an array of performance fabrics that are suitable for a number of environments. The new collection is shown off by including David Beckham and track and field runner Noah Lyles.
Throughout, we find an eye-catching selection of apparel. These include shorts, T-shirts, hoodies, and jackets. The range is host to hues of blue, intended to combat four major climate conditions: heat, cold, wind, and rain. Josefine Aberg, VP of design at adidas, spoke about the collection. Aberg stated: “Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions.” Josefine then added, “The collection is inspired by the discipline of a military wardrobe, but with a 2020 feel — functional yet stylish pieces that can be layered to protect you all year round.”
The new HEAT.RDY range will become available starting on March 16 in adidas stores and at adidas’ website. Take a closer look at the collection in the images below and look for more from the brand with the three stripes coming soon. In the meantime, keep it locked with The Culture Curators for more style and fashion options coming soon.
Photos via adidas
