Jesse James
Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, is back in the news. Today the label has announced the U.S. release of Sipsmith Strawberry Smash, a limited-edition gin handcrafted in celebration of the partnership between the two British icons. Strawberry Smash captures the essence of British summer sipping. The blend is crafted using real Wimbledon strawberries from the 2020 harvest from Hugh Lowe Farms in Kent, England.
To further celebrate its partnership with The Championships, Wimbledon, Sipsmith also proudly releases ‘The Official Tennis of Sipsmith Gin.’ The new spot was created in collaboration with Ogilvy UK, featuring the brand’s loveable stop-motion character Mr. Swan. The clip captures the two iconic British brands, showcasing champions of excellence with an unrelenting pursuit of greatness.
Sam Galsworthy, Founder at Sipsmith, stated: “There is no greater representation of British tradition and excellence than the Championships at Wimbledon, and we are so delighted to share this very special, limited-edition gin with U.S. sippers.” He went on to add, “While some make lemonade out of lemons when life handed us strawberries, we made gin.”
Sipsmith Master Distiller Jared Brown added, “This year with Sipsmith becoming the Official Gin Partner of Wimbledon, we felt it was quite right to harness the taste of British summertime and use last year’s Championships’ strawberries to make this year’s champion gin. We crafted Sipsmith Strawberry Smash to our standards by layering complementary ruby red strawberries and fresh English mint along with our traditional botanicals used to perfect our London Dry Gin, and we’d like to think we’ve introduced a new gin that is perfectly balanced yet subtly sweet – perfect for refreshing, summer cocktails.”
Sipsmith’s new blend features a juniper-forward nose with a subtle strawberry aroma, followed by light citrus and hints of mint. Interested in learning more? Well, head over to Sipsmith right now and look for Sipsmith Strawberry Smash available nationwide as a limited-time offering. While you’re at it, be sure to keep it locked with The Culture Curators for more from the food & drink menu coming soon.
Photos via Sipsmith Gin
