Jesse James
With MLB Post Season in full swing, adidas is bringing some style to the diamond. As the Creator sports brand, adidas lives at the intersection of sport x culture, effortlessly blending innovation and creativity. The brand with the three stripes returns to launch a new baseball cleat for the MLB Post Season. Inspired by old-school gaming and the start of the playoffs, adidas has revealed the first-ever launch of a baseball cleat within a video game, as well as an 8-BIT Cleat Collection.
They also partnered with Snapchat to create a game for baseball and videogame fans. To unveil the special-edition, video game-inspired 8-BIT collection for the MLB Playoffs, adidas Baseball is debuting the cleats via MLB: The Show. To further bring 8-BIT cleats to life within the gaming world, adidas Baseball launches the Snapchat game “BASEBALL’S NEXT LEVEL.” The game was produced with AvatarLabs and inspired by the new adidas Baseball 8-BIT collection, featuring adizero and IconV cleats. The game features adidas MLB icons: Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner, and Kiké Hernandez. Players get to pick their favorite 8-BIT cleat and MLB icon to participate in a homerun-derby challenge.
This is the first time consumers will be able to purchase retail within a Snapchat game. Check out the game here and pick up your favorites from the adidas Baseball 8-BIT Cleat Collection on adidas.com. Keep it locked here to The Culture Curators for more from adidas and the MLB Post Season coming soon.
Photos via adidas Baseball
