Jesse James
Back in 2017, Askov Finlayson’s Climate Positive mission began. The brand pledged to invest more in climate solutions than its operations cost the planet, moving in a net positive direction. Today the brand returns to introduce The Winter Parka. This expedition-grade parka is the first-to-market in utilizing 3M Thinsulate™ 100% recycled featherless insulation. The material is designed to lock down heat, even when wet.
The Winter Parka features a 100% recycled fabric outer shell, which is both tough and breathable. The pared-down and clean designs are inspired by real Arctic outerwear, crafted using materials and methods that are better for the environment.
Eric Dayton, co-founder, and CEO of Askov Finlayson, spoke about the parka in-depth. He stated: “We’re so confident in our parka, we guarantee it through its first winter, no questions asked.” He then went further, adding, “After that, it’s warrantied for life—because to be as sustainable as possible, we believe gear should last for many winters to come. We’re holding ourselves accountable to our customers, and to the planet. Together, we can Keep The North Cold.”
The Winter Parka includes an Afield Pocket, a faraday device designed to block all incoming and outgoing cellular signals. It also features the essential design cues needed to stay warm. Other details include a micro ripstop taffeta lining that is 100% bluesign®️ certified for maximum environmental standards in manufacturing. While also featuring a heavy-duty AquaGuard zipper with 100% recycled teeth. The Winter Parka arrives in three colors, giving you some options along the way.
Take a closer look at the design in the images below and pick up yours today at AskovFinlayson.com, along with the brand’s flagship retail location. In the meantime, keep it locked with The Culture Curators for more winter-ready style and fashion coming soon.
Photos via Askov Finlayson
