Jesse James
Since 1919 Champion has been a staple in the world of athletic apparel. The brand has been doing its thing since the jump, producing quality and functional designs. Today Champion is back, and they bring a special new collaboration. Champion has launched a limited-edition capsule collection, Champion X Coca-Cola, in partnership with Coca-Cola. The two iconic brands have come together to create a unique design story expressed through bold, colorful, and unexpected logo placements inspired by archived artwork.
The collection arrives for both men and women, offering accessories such as hats, socks, slides, bags, and so much more. Both brands are known for being tastemakers in their respective industries. The collaboration is a natural alignment for both Champion and Coca-Cola as they continue to promote self-expression. The range celebrates the unmistakable logos of both brands with reimagined vibrant color schemes and designs inspired by American heritage.
The lineup is influenced by the richness of Coca-Cola’s 1980’s era brandmarks and the decade’s primary, colorful trends. The Champion team created a collection unique from all other Coca-Cola collaborations to-date. We see items including the Reverse Weave designs with elevated finishes. Details like high gloss glass bottle artwork, intricate embroidery, and classic chenille touches make a nice touch. The collection offers a perfect balance of on-trend visual expression paired with bold design. The range is comprised of joggers, crop sweatshirts, tees, hoodies, and dresses. Each boasting color blocking and unexpected logo placement for a truly blended look.
Take a closer look at the new collection in the images below and head over to Champion.com to pick up your favorite pieces. In the meantime, keep it locked with The Culture Curators for more style and streetwear options coming very soon.
Photos via Champion
