The Queen Bee is back! After giving the world a preview of Beyonce’s IVY PARK collaboration with adidas, today, we get our first official look. Beyoncé’s IVY PARK x adidas UltraBOOST is slated to arrive on January 18th, and we don’t expect these to last long. The long-anticipated collaboration takes the UltraBOOST down a different path, offering a bold new colorway with outstanding attention to detail.
The sneakers feature a Primeknit upper in a burgundy colorway with a matching lace cage. The sneakers include bungee-style laces, a full-length BOOST midsole, and a bright orange rubber outsole. The kicks are then detailed with a removable hang tag featuring “IVY PARK” text and adidas’ Three Stripes logo. The rear debossed heel text reads “IVY PARK,” finishing off the co-branded details throughout. The sneakers are set to arrive alongside additional Nite Jogger and Samba silhouettes on January 18th via adidas’ webstore. This collaboration has been a long time coming, and one we expect to move rather well. Beyonce is a force to be reckoned with and pairing her name and imprint with the UltraBOOST family of footwear is sure to be something special.
Take a closer look at the sneakers in the images below and pick up yours soon. In the meantime, keep it locked with The Culture Curators for more new footwear options coming very soon.
Photos via adidas