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Style & NFTs! Gucci Launches First NFT

The creative minds over at Gucci are throwing their hat into the ring of digital art. The Italian fashion house is back with a look at its debut NFT. Gucci is offering its first NFT, which is a film inspired by its recent Aria collection. The NFT is part of a newly-unveiled auction at Christie’s dubbed the PROOF OF SOVEREIGNTY: A Curated NFT Sale by Lady PheOnix.

The NFT-specific auction includes a single work from the label, co-directed by creative director Alessandro Michele and award-winning photographer and director Floria Sigismondi. The film dives deeper into the Aria celebration featuring the label’s recent runway showcase. According to Christie’s, the clip is set with a “dream-like landscape and effervescent energy, marks a historic moment for the storied brand, as it bridges into a new media space.”

They went on to add that the NFT speaks to “Aria’s overarching message – that of a universal desire for renewal; a yearning to bloom and flourish after the shadow of winter has passed. Doors open as darkness yields to light and that long-awaited feast of air.”

All of the proceeds from Gucci’s NFT will be donated to UNICEF USA in support of ensuring everyone globally has access to the COVID-19 vaccines. The bidding started at $20,000 USD and is slated to end on June 3rd. Head over to Christie’s to place your bid right now. In the meantime, keep it locked with The Culture Curators for all of the art news and more on NFTs coming soon.

Photos via Gucci

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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