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Style & Purpose | Balenciaga Reveals Breast Cancer Research Capsule

The good folks over at Balenciaga are back and they return with something special for Spring/Summer 2021. The label announced that it would include a special capsule collection in support of breast cancer prevention research. The capsule collection, entitled ‘We Are Pink,’ will feature a range of unisex jewelry and clothing. Each product in the capsule includes the universally recognized looped pink ribbon and the Balenciaga logo.

The ‘We Are Pink’ slogan will adorn hoodies, long-sleeves, and T-shirts, while both logos will be displayed. 10-percent of proceeds from ‘We Are Pink’ will help fund a research program at Institut Curie. The program aims to demonstrate the utility of an early breast cancer relapse detection method. The method measures circulating tumor DNA. The We Are Pink capsule will launch alongside the brand’s Spring/Summer 2021 collection.

Take a closer look at the ‘We Are Pink’ capsule collection in the images below and find out more from Balenciaga right now. In the meantime, keep it locked with The Culture Curators for more style and fashion releases coming soon.

Balenciaga

Photos via Balenciaga

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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