Another day, another new drop from PUMA. The iconic sportswear imprint has been on fire as of late, serving up a bevy of outstanding new apparel and footwear designs. Today PUMA returns, pairing up with Selena Gomez for their third collaborative collection. Dubbed, SG x PUMA, the range is a brilliant blend of sports and style. The collection is set to offer a selection of rugby-inspired apparel, footwear, and accessories with a chic look.
Highlights from the collection include the striped SG Rugby Shirt, available in two colorways, and the SG Hockey Dress. Elsewhere we see the SG Crop Puffer, SG Woven Jacket, and PUMA x SG Beanie. These winter staples are designed to keep you warm, while two fan favorites also return. Selena’s own SG Quilted Runner features a blend of Selena Gomez personal style and PUMA’s classic court and running shoes.
There is also the SG Cali Suede, an evolution of PUMA’s California sneaker, to which she has given her own twist. Other designs include personal motifs such as 92 for the year Selena was born, 48 for the year PUMA was founded, and a semicolon, matching the sentimental tattoo on her wrist.
Take a closer look at this eye-catching new collection in the images below and pick up your favorite pieces now. The collection retails from $30-$120 and can be found now at PUMA.com, PUMA stores, and select retailers. Keep it locked with The Culture Curators or more style and streetwear selections coming very soon.
Photos via PUMA