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Celebrating Competition! NBA Unveils New G League Trophies
Sure, the NBA G-League may not be host to marquee names and players, but the competition is incredible. The G League is a stepping stone into the NBA for many players, while countless stars have come up the ranks to win the NBA Finals and appear in the All-Star game. To honor the competition, the […] More
Skate & Art! Olympic Gold Medalist Yuto Horigome Releases NFT
The Olympics’ first-ever skateboarding champion Yuto Horigome is dropping an NFT to commemorate the moment. The gold medalist is releasing the NFT in conjunction with FWENCLUB, a new digital and physical collectibles creations platform. The NFT arrives as a digital sculpture dubbed “The Golden 22.” The piece celebrates the moment the 220year-old became a work […] More
Game x Art! Accept & Proceed Design Nike’s New Basketball Court & Playground
Nike continues to expand on its “Move to Zero” movement. The company has incorporated various mediums, teaming up with the creative agency Accept & Proceed to create a new recreational park. The new part will be located in New Belgrade, Serbia, created using 20,000 upcycled sneakers. The duo reunited following a collaboration with Nike’s Global […] More
Future Forms! Oakley Reveals Warrior-Inspired Xeus Eyewear
Back at the Sydney 2000 Olympics, Oakley revealed the OVERTHETOP performance sunglasses. Today, the label is back, returning for Tokyo 2020 with a new style they hope to change the game again. This time around, Oakley reveals the all-new Xeus model. The design draws inspiration from the kabuto of samurai, the legendary warrior of the […] More
Giving Back! Hennessy & Russell Westbrook Create Initiative Helping BIPOC Communities
The good folks over at Hennessy are back in the news. They have aligned with NBA All-Star Russell Westbrook, artist Victor Solomon, and entrepreneur Alex Taylor to debut Make Moves That Start Movements. The new program aims to expand the Unfinished Business initiative aimed to help BIPOC business owners. The platform was created by the […] More
Breaking Barriers! PUMA Signs WNBA Superstar Breanna Stewart
The good folks over at PUMA are expanding their lineup. Recently PUMA announced the signing of WNBA MVP and Champion Breanna Stewart to their roster. As part of the long-term, groundbreaking partnership, Breanna will receive her own signature shoe. Breanna “Stewie” Stewart will serve as a brand ambassador both on and off the court. She […] More
Cool Creativity! round21 Blends Sports & Art
In this time of physical distance, we are all longing for social connection. The good folks over at round21 are here to help. The label is a new sports lifestyle brand founded by entrepreneur and former basketball player Jasmine Maietta. The brand champions connectivity, inclusivity, and creativity doing so with highly crafted, premium sports products […] More
Art & Baseball! Topps Reveals New PROJECT 2020 Prints
Taking us back to our younger years, Topps is back in the news. Today the iconic baseball card manufacturer reveals the latest installment of the ongoing PROJECT 2020 series. The latest collection follows its artist-designed baseball cards, stepping things up a notch in the process. This time around, Topps has revealed a collection of artist-designed […] More
Art & Sport | Nike Japan’s “TOKYO SPORT PLAYGROUND SPORT x ART”
The good folks over at Nike know a few things in terms of style and sports. Today they have announced a colorful playground in Tokyo for the public. The space is called “TOKYO SPORT PLAYGROUND SPORT x ART.” The location will be one of several public sports-friendly playgrounds in the city. The area includes a […] More
Skate & Speed | Nyjah Huston Skates A Lamborghini Huracán
The last thing we think when we think of a Lamborghini Huracán is skateboarding. The one and only Nyjah Huston changes all of that, taking his talents to a customized Lamborghini Huracán. Youtube-star-turned-car-collector Alex Choi has a number of incredible rides in his fleet. The Lamborghini Huracán is by far the most famous. This unique […] More
- in Architecture, Design
Practice Makes Perfect | Surf Lakes
For most athletes, learning the game is done through repetition. Practice usually means executing in a controlled environment for the sake of bettering your game. Surfing is one sport that has never allowed this, thanks to the nature of the ocean. Well, that all changes thanks to Surf Lakes. Surf Lake’s five waves technology creates […] More
- in Lifestyle
Next Level | 11-Year-Old Gui Khury Lands First-Ever Vert Ramp 1080
Limits are set to be pushed, and records are made to be broken. Back in 1999 at the X Games, Tony Hawk shocked the world by landing the world’s first vert ramp 900 at 31 years old. Today the word comes down that the world’s first vert ramp 1080 has just been documented. Brazilian skateboarding […] More
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