Jesse James
The good folks over at Vans are back in the news. Today the iconic footwear and apparel imprint is back to announce the return of its “Foot The Bill” program. The initiative is aimed to help support small business partners throughout the country. The label is linking up with independent shops and community-driven spaces to create custom footwear and apparel that will be available for purchase online at vans.com/footthebill.
Each partner’s “Foot the Bill” footwear and clothing will boast unique artwork that best represents its business. Customers will be able to support a business by selecting its unique design, which allows them to create a custom pair of Vans. Participating partners will choose one Vans Classics shoe silhouette, which serves as the canvas for the artist of their choice. Customers then can use the Vans Customs tools to choose the color, print, and material combinations.
To get things started on this year’s “Foot the Bill” program; Vans is partnering with L.A.’s Guerrilla Tacos and The Parks Finest, as well as Chicago’s Smartbar, Red River Cultural District out of Austin, TX, and Black Cat from Washington D.C. Funds raised by “Foot the Bill” will ensure that their employees and establishments can continue to thrive in their respective communities.
Carly Gomez, VP Marketing of Vans the Americas, stated: “Last year’s “Foot the Bill” program sold 20,962 pairs of Vans globally and raised over $4 million for the participating partners.” Gomez added, “This unique opportunity to offer support to our extended Vans Family is the least that we can do to show our appreciation and thank them during hard times.” Vans will continue expanding the support of the program by adding two to three small businesses to the list of “Foot the Bill” partners each week.
Vans will be producing 1,000 pairs of Custom Vans shoes and 250 t-shirts per partner, based on demand. In conjunction with Black History Month, all of the partners in the month of February will be Black-owned businesses. Find out more from Vans right now. In the meantime, keep it locked with The Culture Curators for much more on this and more new footwear coming soon.
Photos via Vans
