Jesse James
The good folks over at MINI are adding to the fleet. In doing so, they have created their first electric vehicle, the MINI Cooper SE. To celebrate the debut of its first electric vehicle, the brand paired with Dutch designers Random Studio for a new art installation dubbed A/D/O by MINI. The space focuses on design, entrepreneurs, and the future of urban living through a series of initiatives. This includes the brand’s innovation and design hub, A/D/O, the introduction of its co-living initiative MINI LIVING with the first hub opening in Shanghai in April 2020.
Within A/D/O, the studio has showcased Perpetuum, an installation that looks at the urban environment. It’s inspired by travel and in constant motion. The kinetic, sonic, and interactive piece offers moments reminiscent of a moving landscape seen through the tinted window of a car. Elsewhere Glow Up features six works from Fernando Mastrangelo’s In Good Company, a platform for emerging designers explores the urban landscape through light. The courtyard features chandelier works by Amanda Richards, Marco Piscitelli, Bailey Fontaine, Gregory Beaso, Arcana, Nick Missel, and Ian Cochran. Rounding things out, the exterior of A/D/O’s building includes a striking upgrade by artist Maya Hayuk.
Take a closer look inside this unique installation and find out more from MINI right now. In the meantime, keep it locked with The Culture Curators for more art and design coming very soon.
Photos via MINI
