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The Fam | PUMA & J.Cole Announce Official Partnership With Short Film

The good folks over at PUMA are back at it once again. This time around, PUMA returns to announce its multi-year partnership with award-winning artist, J.Cole officially. The two have come together to announce their partnership with a short film co-directed and conceptualized by Cole himself. The commercial was a joint PUMA x Dreamville production and aired during Sunday’s NBA All-Star game on TNT.

The announcement arrived ahead of PUMA’s newest Hoops silhouette, the Sky Dreamer. The sneaker comes rocking a Dreamville “Dreamer” emblem and is the first of many PUMA Hoops products. The announcement is the latest from PUMA Hoops, marking another milestone in their collaborative efforts with Dreamville. The video can be seen below, and we’ll be taking a closer look at the Sky Dreamer silhouette very soon. The sneakers dropped on February 13th, while Cole will be involved in before dropping his own Dreamer footwear and apparel later this year.

Take a closer look at the new short film below and look for more from PUMA coming very soon. In the meantime, keep it locked with The Culture Curators for more from PUMA coming very soon.

Photos via PUMA

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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