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The Future Of Sneakers | The Adidas x Google GMR Insole

A look into the action!

The good folks over at adidas have partnered with Google to look into the future. Today we get a look at the Adidas x Google GMR Insole. This unique new concept was designed to bring achievements from the real world into the virtual. The soccer cleat insoles come as a pair of two boasting a single Google Jacquard tag to be placed in the insole of the dominant foot.

The device uses machine-learning algorithms to recognize physical on-pitch movements. This means the insole can track kicks, shot power, distance traveled, and speed. The data is then passed from the GMR onto EA’s FIFA Mobile game, which will offer unique challenges and milestones to hit each week. This information essentially becomes a part of the game, using real-world performance to make the wearer’s in-game Mobile Ultimate Team better.

Intrigued? Us too! Find out more from adidas and look for more regarding the GMR Insole coming very soon. In the meantime, keep it locked with The Culture Curators for more from the intersection of tech and sports coming soon.

Photos via adidas

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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