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Time x Style | The Casio G-SHOCK ‘GAME CHANGER’ Campaign

Casio G-SHOCK is back, and they have tapped into themes of resilience and perseverance. G-SHOCK’s ‘GAME CHANGER’ campaign shares the unique stories of Singapore individuals including; beatboxer Dharni Ng, artist Jahan Loh, footballer Christopher van Huizen and fashion designer Valerie Wang. Each individual has overcome unconquerable challenges going on to excel in their professions. These talented individuals have become trailblazers thanks to their talents, alongside their resilience and perseverance.

The campaign honors these traits while showcase G-SHOCK’s Game-Changing Carbon watches. G-SHOCK is encouraging the public to share their experiences. This experience will provide fans the chance to attend exclusive invites to The Underground Fight Club, a by-invitation-only event going down on August 23rd. The event will take fans on an adventure of perseverance with G-SHOCK, exploring the material evolution of the iconic watch. The exhibition will also include an MMA installation, also serving as a material evolution of the iconic watch.

Take a look at the short video below for a closer look at the ‘GAME CHANGER’ campaign. Find out more information about the G-SHOCK Carbon series over at Casio. Learn more about The Underground Fight Club here and stay tuned for more on this coming soon.

Photos via G-SHOCK

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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