Breakfast is the most important meal of the day. For many, cereal is a breakfast staple, though others enjoy it as a nighttime snack. The creative minds at Tropicana are looking to change everything about breakfast. The company has introduced the first “cereal made for OJ.” Dubbed “Tropicana Crunch,” the blend is undoubtedly something intriguing.
Tropicana writes: “Orange juice on cereal. Some call it weird. Some call it breakfast. We… didn’t even know it was a thing,” adding, “But turns out, there are totally normal people. Amongst us juicing up their cereal bowls. You might be one of them!” The cereal is designed to be “drowned in OJ.” It contains sweet honey almond clusters that are packed with flavor.
According to survey results acquired by Wakefield Research, 15 million Americans have tried the orange juice cereal combo. Tropicana writes: “Half of the adults who poured OJ over their cereal did so because they thought it looked like it would taste good, and more than 1 in 3 who tried it did so because they love OJ and thought it would be a good combination.” We’re compelled.
Tropicana Crunch will be available ahead of Orange Juice Day, which takes place on May 4th. This is certainly an interesting way to change your morning routine. Head over to Tropicana’s dedicated website for more information. In the meantime, keep it locked with The Culture Curators for more from the food & drink menu coming very soon.
Photos via Tropicana