Jesse James
The good folks over at Wilson Sporting Goods are back. After being a top player in the professional athletic equipment market, the brand is heading in a different direction. Today Wilson returns with a look at its first-ever premium activewear line, Wilson Sportswear.
Gordon Devin, President of Wilson Sportswear, spoke about the new range. He stated: “For more than a century, Wilson has been designing equipment to the specifications required by the world’s greatest athletes.” He went on to add, “We are excited to extend our craftsmanship, history, and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes’ uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes.”
The inaugural launch features a refined take on typical workout gear boasting striped detailing on the sleeves and minimal logo embossment. A matching Montrose track jacket and pants are seen, while a navy-blue-red colorway dominates the entire range. The collection features straightforward, hybrid T-shirts and shorts with lightweight breathability. On the women’s side, standouts include a fly crop sweatshirt, workout-ready joggers, an on-the-court skirt, and classic shorts.
Wilson Lifestyle Head of Design, Joelle Michael off spoke of the brand’s transition into sportswear. He stated: “The process for Wilson has been a unique one.” Joelle went on to add, “For a brand with 106 years of history and heritage, it’s almost mind-blowing what exists within the brand and what we had the opportunity to pull from as we sought to create solutions for our athletes.”
In tandem with the launch, the label is also expanding its Advisory Staff networks, which is currently comprises more than 10,000 professional athletes and coaches. Wilson’s new sportswear designs will drop on a bi-weekly basis, arriving with collaborations with notable athletes and partners on key dates.
Check out the eye-catching new collection in the images below and head over to Wilson’s website to pick up your favorite pieces. In the meantime, keep it locked with The Culture Curators for more style and streetwear coming soon.
Photos via Wilson Sportswear
