Jesse James
Sony has taken over and dominated the market in terms of mirrorless cameras. Sony’s platforms have become quite successful, and their creations have set the bar for modern camera innovation. Sony is back, and they return with their most impressive camera yet, the Sony A7R IV camera. The A7R IV is the successor to Sony’s A7R III, refining photography’s prosumer and professional architecture in the process.
The A7R IV uses integrated technologies, innovative design principles, and a significant sensor upgrade that puts the camera on top of the mirrorless market. The camera arrives as the world’s first 61-megapixel, full-frame camera, boasting technological prowess for optimal shots and stunning quality.
Sony’s new sensor is a BSI CMOS image sensor which marks the first true update for the Alpha line since 2015. The camera also features a 567-point phase-detection autofocus system, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye AF. For video shooters, the A7R IV can shoot oversampled 4K, full-pixel readout Super 35, and it integrates the company’s illustrious Eye AF into video recording for the first time.
The Sony A7R IV is set to release in September, and it is listed for pre-order at $3,500. Take a look at Sony’s A7R IV and head over to Sony to find out more immediately. Get the shot!
Photos via Sony
