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Watch! Kanye West Delivers “Heaven and Hell” Video

After announcing a huge deal with Balenciaga, Kanye West is back. The Chi-Town representative returns with a new music video for “Heaven and Hell,” which doubles as the debut YEEZY Gap commercial. The visual is also accompanied by the release of the signature YEEZY Gap Hoodie in black and blue.

The hoodies are priced at $90 USD and are available in both adult and kids sizes. The black and blue YEEZY Gap Hoodies are crafted from 100% cotton and feature a double-layer construction. As for the video, the visual is for the latest single from Ye’s latest album, DONDA.

The track starts with a sample from 20th Century Steel Band’s 1975 track, “Heaven and Hell Is on Earth,” which serves as “a seamless alignment between multidisciplinary artist Ye’s creative platforms. The black and white video has a cinematic appeal while focused on an artful quality accented by moving elements in line with Kanye’s creative approach. The YEEZY Gap TV commercial officially debuted on January 10th on ESPN during the College Football Playoff National Championship Game.

Check out the “Heaven and Hell” music video/debut YEEZY Gap TV commercial in the stream below, and look for much more from Kanye West coming very soon. In the meantime, keep it locked with The Culture Curators for more from the intersection of music and style coming very soon.

Photos via GAP/YEEZY

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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