Jesse James
The New Jersey Devils and Fanaply have announced a new partnership that seamlessly blends art and sports. The two have aligned to create the first digital collectibles partnership in Devils team history. The landmark partnership will find Fanaply hosting, minting, selling, and distributing the Devil’s first officially licensed NFT collection.
The NFTs will feature imagery inspired by iconic moments in Devils history and their fanbase, and the team’s recent “Made in Jersey” brand campaign. The goal is to provide true digital ownership and engagement for fans at both premium and accessible prices.
Grant Dexter, co-founder and CEO of Fanaply, stated: “Bringing limited-edition digital assets to the fans of an incredible, storied franchise in the New Jersey Devils is central to Fanaply’s belief that NFTs are the future of fan and consumer engagement.” He added, “They allow fans to commemorate amazing moments, milestones, and experiences of the teams, games, venues, and communities they love through ownership in a unique digital collectible. Our NFTs are inclusive, environmentally friendly, and can seamlessly integrate into a team’s existing sales, marketing, and promotional strategies to create incremental revenue, real fan engagement and unlock digital and real-world rewards. Fans are telling us they want digital products, and we’re thrilled to be partnering with an innovative, thoughtful, fan and community-driven group at New Jersey. It’s truly refreshing to see a franchise embrace this new technology and explore how we can do even more for fans.”
The NJD NFT’s First Collection Drop will include the “NJD EST 1982” Coin and the “NJD 3x Champ” Coin. The “NJD EST 1982” Coin will be available as a 1/1 collectible and sold in auction-style format on the Fanaply platform. The winning bidder will additionally receive a physical replica of the coin and two Full Season Ticket Memberships to the Devils 2021-22 Season.
The “NJD 3x Champ” Coin serves as a reflection of the Devil’s three-time Stanley Cup-winning legacy. The NFT will be available as a 1/1 collectible and sold in an auction-style format on the Fanaply platform. The winning bidder will additionally have the opportunity to watch a 2021-22 season game in the New Jersey Devils Alumni Suite with a Devils legend from one of the championship years at Prudential Center.
The NFTs will be produced and sold by Fanaply. For those interested in viewing, purchasing, or bidding on the limited release, visit Fanaply.com or NJDNFT.com. In the meantime, keep it locked with The Culture Curators for more art news and NFTs coming very soon.
Photos via Fanaply/New Jersey Devils
