The creative minds over at the LEGO Group are celebrating diversity. The brand has unveiled the Everyone is Awesome set, which serves as its first-ever release for Pride Month. The buildable display pulls inspiration from the rainbow flag used to symbolize love and acceptance. The set arrives with 346 pieces standing 10.24cm tall while including 11 monochrome Minifigures with different hairstyles and rainbow colors. Set designer, Matthew Ashton, Vice President of Design, spoke about the new set in a statement.
It reads: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.” He added, “Everyone is unique, and with a little more love, acceptance, and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care and that we truly believe ‘Everyone is awesome!'”
The LEGO Group stated that it “is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall, and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports UK-based charity, Diversity Role Models, which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.”
The Everyone is Awesome set releases June 1 to mark the start of Pride Month, arriving at the LEGO website and LEGO branded stores. Check out the set in the images and pick up the set soon. In the meantime, keep it locked with The Culture Curators for more design news and collectibles coming soon.
Photos via LEGO