Jesse James
Under Armour is looking to make even more an impact on the basketball court soon. Today the sportswear giant is back with something new, pairing up with Steph Curry for the Curry Flow 8. The new sneaker is more than that; it also signals a promising future for the newly minted Curry Brand. The Curry Flow 8 is the first sneaker to be launched under Curry Brand. The design is Curry’s eighth signature sneaker and aims to set the brand apart with a series of firsts.
The sneaker arrives with an industry-changing cushioning platform, called UA Flow. The silhouette also gets rid of the rubber outsole, bringing unparalleled traction, lightweight performance, and grippy on-court feel. Over 1,500 hours of extensive testing went into the design, while UA optimized the properties of the unique foam to make the Curry Flow 8 something special. The design features a clean, modern look, offering bold attention to detail inside and out. UA Flow contributes amazing ground traction on-court, while the upper features a new design as well.
The kicks feature two layers that work dynamically and independently, which allows the foot to move more freely. UA Flow discards unnecessary weight by eliminating the need for a rubber outsole, adding to its excellent energy return without compromising durability, protection, and performance. The Curry Brand is looking to make a statement, and the Curry Flow 8 should definitely have an impact.
Take a closer look at the eye-catching new sneakers in the images and look for them to release globally on currybrand.com, at UA Brand Houses, and at select retail partners on December 11th. In the meantime, keep it locked with The Culture Curators for more sneakers and footwear coming very soon.
Photos via Under Armour/Curry Brand
