Jesse James
The good folks over at GOAT are back with some big news. The global platform for style returns to announce its category expansion beyond sneakers. The retailer has added apparel and accessories from the world’s emerging, contemporary, and luxury brands to its platform. In addition to its current resale model, the platform is now working directly with retailers and boutiques around the world. The brands offered include a wide range of today’s hottest labels. Those include Acne Studios and Maison Margiela, streetwear labels Off-White, and Stussy, and many more.
GOAT has added over 50 new brands to its product catalog with additional coming before the end of the year. Eddy Lu, co-founder, and CEO of GOAT Group spoke about the expansion. He stated: “GOAT has always served a community of individuals aspiring to be the greatest”. He went on to add, “When we first launched GOAT, we focused only on sneakers to ensure we provided the best experience for our customers. Paramount to that was our authentication, product depth, and discovery journey. Without these pillars, we would not be able to offer the experience we believe is necessary for someone to find a style that embraces their uniqueness and self-expression”.
Style Expands!
Daishin Sugano, co-founder and Chief Product Officer of GOAT Group, added: “We’re only in the infant stages of apparel on GOAT”. Sugano continued, “We’re starting with the primary market, but we have plans for resale expansion. We believe in this immense opportunity and are optimally positioned to work with the best brands to tell their stories from the past, present, and future.”
This is certainly a big move and one you can take advantage of immediately. Check out GOAT’s iOS and Android apps for apparel and accessories. Look for the new expansion to arrive soon to GOAT.com and its WeChat Mini Program in China. In the meantime, keep it locked with The Culture Curators for more on style and streetwear coming soon.
Photos via GOAT
