Jesse James
One thing that most of us can relate to, or have vivid memories of, is the walk home from school. It’s a timeless journey that all generations can relate to. It’s an opportunity for young minds to begin solidifying their beliefs and forging their own personal style. The “Oh, What Fun?” campaign for Lyle & Scott x Diadora is a visual representation of the “journey home.”
The two brands have come together for a unique collection that blends the brands’ sporting and terrace casual looks. The range finds both brands each contributing their respective expertise to the apparel. This makes for a unique, and eye-catching approach, offering old school nostalgia with modern design cues. The Lyle & Scott x Diadora collection comes comprised of fourteen pieces in all. Along the way we see two full shell tracksuits, sweatshirts, tees, and three-quarter zip ups.
The lineup also boasts four pairs of footwear which arrive in navy, white, and burgundy. Diadora play to their strengths in the sneaker offering, and Lyle & Scott provide an element of iconic sports leisurewear. All of the pieces come branded with a unique combined logo created exclusively for the collaboration. The collaboration draws upon both Lyle & Scott and Diadora’s roots in football culture and their shared terrace heritage. The range also draws parallels between these two iconic journeys.
Take a closer look at this eye-catching new collection in the images below and look for more new style and streetwear coming soon. The collaborative collection is set to arrive on September 9th, 2019 at Lyle & Scott’s Edinburgh, Utrecht, and Rotterdam stores, online and select retailers. Stay tuned.
Photos via Lyle & Scott/Diadora
