Jesse James
The good folks over at Stadium Goods are back, partnered with the Los Angeles-based retailer Fred Segal. The two have come together to launch a retail pop-up that will offer various themed capsule collections. The collaboration will also include in-store installations and immersive experiences. In addition to collaborative products, the section within Fred Segal’s flagship will host a rotating display of coveted sneakers and streetwear. This collection will include rare pieces from brands like Supreme and Off-White™.
The space will feature sought-after sneakers from the retailer’s inventory, boasting a unique shelving system that highlights the sneakers from top to bottom. The partnership’s series of exclusive capsule collections have kicked off with a colorful collaboration between SG and Smalls Studio. This collabo includes a bevy of classic apparel offerings while rocking Smalls Studio’s signature all-over tie-dye treatment. More capsule collections are expected to follow throughout the three-month run. Fred Segal, VP of men’s merchandising Brian Nyilas, spoke about the collaboration. He stated: “When the opportunity came along to partner with the Stadium Goods team to “cloud down,” adding “In such an of-the-moment, oft hype-driven world, the Fred Segal x Stadium Goods collaboration slows things down and interconnects the artistic expression that is sometimes lost in the hysteria.”
The new pop-up within Fred Segal is currently open and will run through mid-January 2020. Find out more from Stadium Goods, and be sure to visit the collaborative pop-up immediately. Keep it locked with The Culture Curators for more from the world of style and fashion coming very soon.
Photos via Stadium Goods
