Jesse James
The good folks over at Footaction are back, and they return with a new way to get into style. The retailer is launching the No 1 Way Design Program, a new design competition commissioned and hosted by Footaction. The program is aimed at supporting HBCU students and meant to cultivate the next generation of design talent. The competition is launching in tandem with a brand refresh and the debut of Footaction No 1 Way. The No 1 Way Design Program is an open call for recent graduates of or current students at, the 85+ Historically Black Colleges and Universities (HBCUs) across the country.
The competition-based initiative will be launched in partnership with the PENSOLE Academy. Richard McLeod, Vice President of Marketing for Footaction, spoke about the program. He stated: “Footaction’s No 1 Way Design Program will create opportunity and bring talents from untapped communities to the forefront.” He added, “We are thrilled to be working with PENSOLE Academy as we work to create opportunities for students at HBCUs, share their stories and cultivate their entrepreneurship. This program represents our long-term commitment to nurturing the next generation of talent while offering them opportunities in design.”
Footaction Gives Back Through Style!
PENSOLE founder D’Wayne Edwards and his accomplished roster of academy instructors will lead the competition. They will provide mentorship and guidance to the students throughout the process. Five finalists will be selected for a three-week PENSOLE Master Class that will support these rising stars and help bring their creative ideas to life. The Master Class will then have the chance to showcase its designs during New York Fashion Week in February, with cash prizes going to the top three finalists.
A final winner will be selected by a panel of esteemed judges and the winning No 1 Way collection will be produced and sold in Footaction stores nationwide. Interested in learning more? For more information, head over to PENSOLE right now. Keep it locked for much more on this and more from Footaction coming very soon. Stay tuned!
Photos via Footaction
