Jesse James
Style and fashion are more than just what you’re wearing. It’s how you wear it. Well, Fendi is expanding style, partnering with Italian artisanal ice cream company Steccolecco for something flavorful. The two have come together for a unique pop-up experience that offers the chance to enjoy ice cream before the cooler seasons arrive.
The ice cream company will be serving up special editions of it’s signature natural fruit and nut popsicles which boast the brand’s iconic “FF” logo on both the stick and popsicle itself. The pop-up shop is located in Milan’s Central Station. The pop-up will kick off by selling the custom Fendi-banded treats during this week’s Milan Fashion Week. The pop-up’s structure itself is covered in the iconic, trademarked Fendi yellow color. It also features the luxury brand’s black and brown tobacco striped “Pequin” pattern, which was initially created back in 1987. The Steccolecco x Fendi pop-up is currently open until October 14 on the ground floor of Milan’s Central Station.
Take a closer look at these popsicles in the image up top and be sure to pay a visit to the Steccolecco x Fendi pop-up and treat yourself. Keep it locked here to The Culture Curators for more art, food, and more coming very soon.
Photos via Fendi
