Jesse James
The good folks over at AMBUSH® are back in the news. This time around, the brand has launched its first-ever metaverse space in collaboration with American digital creative agency Active Theory. Dubbed AMBUSH® SILVER FCTRY, the name was inspired by Andy Warhol’s creative studio Silver Factory.
Users can access the space by visiting the website, where they are transported via spacecraft as an avatar dressed in a spacesuit. On the sides of the lounge at four portals that house various brand experiences. This includes a video archive of past projects, a theater showcasing past runway shows, and an exhibition space where users can purchase both physical and digital merchandise.
The final area is a psychedelic garden that changes with a climbable beanstalk, waterfall, and flying A-logo bats throughout the day. Users have the opportunity to change their suit color, while a toggle-down menu hints at the introduction of skins in the future. Visitors can also connect mics to talk to other avatars, choosing between first-person, third-person, and aerial views too.
The metaverse space arrives following the brand’s POW! Reboot NFT, which dropped in February. Check out the images below for a closer look, and head over to the AMBUSH® SILVER FCTRY site for more information. In the meantime, keep it locked with The Culture Curators for more from the metaverse coming soon.
Photos via AMBUSH®
