Jesse James
The good folks over at Igloo are back in the news. This time around, they are back with a unique way to support the fight against breast cancer. Igloo announced the surprise launch of its first Playmate Calendar today, featuring 12 beautiful models that might be a little cooler than what you’d expect. The calendar comes packed with 21 months of jaw-dropping images, offering a little humor to a very serious issue. The Playmate calendar is focused on raising money to help in the fight against Breast Cancer.
That means that 100 percent of the profits generated from the calendars will be donated to benefit the American Cancer Society. Brian Garofalow, VP of Marketing and Ecommerce for Igloo opened up about the calendar. Mr. Garofalow stated: “The iconic Igloo Playmate has been around since the 1970s. It’s adored by millions, and we thought it was time to feature this Playmate and friends on a calendar so fans can enjoy their silhouettes all year”.
He went on to add, “In all seriousness, the Igloo Playmate calendar is a lighthearted way to achieve our goal to raise awareness and financial support for a disease that more than 15 million Americans battle every day. We wanted to do our part, and are very proud to be able to contribute to the American Cancer Society’s mission to save lives, celebrate them, and lead the fight for a world without cancer.”
Take a look at the image above and show your support by picking up a calendar of your own. The limited Igloo Playmate calendars are now available on igloocoolers.com/playmatecalendar; don’t miss out.
Photos via Igloo Coolers
