Jesse James
The meatless burger craze is expanding. Burger King changed everything about fast food earlier this year by bringing the Impossible Burger into the fold. Well, today the word comes down that McDonald’s will be the next major fast-food chain to offer a meatless burger. They will do so in partnership with Beyond Meat. The restaurant chain has announced that it will be testing out the resulting plant-based creation in 28 of its Canadian restaurants. The burger is cheekily dubbed the P.L.T. (Plant, Lettuce, Tomato). The burger will find the Beyond Meat patty loaded up with classic McDonald’s toppings like shredded lettuce, tomato, and cheese.
Two classic sesame seed buns bring everything together while offering a healthier menu option in the process. McDonald’s VP of Global Menu Strategy Ann Wahlgren released a statement. She stated: “During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers.” The statement goes on to say, “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.” Meatless options are not new for McDonald’s as they offer meatless burgers in Germany and Israel. The company is currently the largest restaurant brand in the US based on sales. Which means that this partnership is quite a bit one.
Beyond Meat CEO Ethan Brown is confident that his company can fulfill even larger orders in the future. Beyond Meat has recently worked with KFC, Subway, Dunkin’ and Carl’s Jr., among others. Look for much more on this and more from McDonald’s coming very soon. In the meantime, keep it locked to The Culture Curators for much more from the culinary side of things coming soon.
Photos via McDonald’s
