Jesse James
The good folks over at LIDS are back, just in time for the holiday season. The headwear retailer is back in the news, providing a look at the New Era NBA City Series Collection. The NBA City Series Collection features jerseys by Nike and more launched online, including a new range of headwear options from New Era. The series sells out each year, pulling iconic imagery, slogans, and symbols unique to each city. This is combined with each team’s respective logo to showcase these unique designs.
The range includes a selection of New Era’s iconic designs, such as the 9Fifty, 59Fifty, and 39Thirty. Lids is the largest retailer of hats in North America, with over 28 million sold per year. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports products in North America and has a fast-growing non-sports branded business. The City Series designs are bold and unique, colorful, and contemporary. The new collection ranges from $29.99 to $35.99.
Take a closer look at New Era’s new NBA City Series Collection in the images below and head over to LIDS to pick up your favorite caps immediately. In the meantime, be sure to keep it locked with The Culture Curators for more style and streetwear coming soon.
Photos via LIDS
