Jesse James
The creative minds over at Champion and Levi’s are back in the news. The two labels have come together to create something special for the upcoming Olympic games. BMX freestyle is making its Olympic debut in Tokyo this summer. USA Cycling has tapped Champion and Levi’s to be the official apparel providers for the BMX Freestyle National Team.
Inspired by the retro style of BMX in the late ‘80s and early ‘90s, the new collaboration pays homage to the early days of the sport. The range features Levi’s classic dark indigo denim jeans that feature unique trims and American flag prints on the interior. Elsewhere we see a “USA” logo in white above the front left pocket and a reflective ghost “USA” logo on the back right leg above the hem.
The official apparel provider of the USA Cycling BMX Freestyle Team has worked closely with the riders to develop a jean that is loaded with both stretch and recovery. Champion has curated the BMX Freestyle team uniforms, creating jerseys and other accessories for both the men and women in competition. The jerseys are crafted from a tri-blend fabric that provides the comfort of cotton, the benefit of recycled polyester, and the stretch and retention of spandex. The material is treated with wicking, Fresh-IQ, and X-temp to keep the athletes cool and comfortable in the heat of the action.
The designs were created in partnership with USA Cycling and were inspired by the early origins of BMX. Take a closer look at the new collaborative designs in the images and look for the USA Cycling BMX Freestyle team at the Olympic Games on July 31-August 1, 2021. Head over to USA Cycling to find out more about the collection, the athletes, and more. In the meantime, keep it locked with The Culture Curators for more from the intersection of sports and style.
Photos via Champion/Levi’s/USA Cycling
