Jesse James
The good folks over at PUMA are back in the news yet again. This time around, the sportswear giant returns with another new collaboration, bringing some flavor to sportswear in the process. Today PUMA returns to announce the launch of a special collaboration with White Castle, home of The Original Slider. The collection was created to help celebrate the restaurant and retail brand’s monumental 100th birthday.
The all-new PUMA x White Castle collab was inspired by White Castle’s iconic square Sliders and instantly recognizable packaging. The capsule transforms classic PUMA silhouettes and apparel, offering two footwear styles and a bevy of co-branded garments along the way. The footwear side of things includes the classic PUMA Suede and the Future Rider.
Both silhouettes are outfitted with White Castle’s familiar blue-and-white color palette, rocking striking blue accents, bright pops of orange, co-branded detailing. The sneakers include images of the famous castle and contrast stitching that offers a fresh, new look. In terms of apparel, the brands have created a hoodie, shorts, and various bold, co-branded graphic T-shirts for the collection as well.
The PUMA x White Castle collection will be available starting June 25th at PUMA.com, at the PUMA NYC flagship store. Take a closer look at this eye-catching collaboration and head over to PUMA to pick up your favorites asap. In the meantime, keep it locked with The Culture Curators for more style and streetwear coming very soon.
Photos via PUMA
