For those of you who don’t know, Ed Hardy is more than a fashion brand. He is an American artist who helped push the modern era of tattoo and tattoo styling to the masses. Today the icon returns, taking over the fashion world once again with a brand new collection. The label offers a new range that blends the authentic heritage of the art form with a modern nod, providing a celebration of style and art.
The new collection, dubbed “By Appointment Only,” celebrates the artist’s catalog of tattoo work. His influence is undeniable, and it comes out in a lineup of brand new designs. “By Appointment, Only” features a collection of graphic T-shirts, tracksuits, printed woven shirts, hoodies, leather jackets, and embroidered denim jackets.
The range also features a series of custom, hand-painted items. The collection gets its name from Hardy’s own personal experiences of developing the brand. These experiences come through as anecdotes seen throughout the collection, offering an elevated approach with a unique aesthetic. The new collection is even host to categories such as footwear, backpacks, loungewear, swimwear, outerwear, fragrance, and liquor. Yes, you read that right, footwear, backpacks, loungewear, swimwear, outerwear, fragrance, and liquor.
Check out the new “By Appointment Only” collection in the images, and head over to Ed Hardy to pick up your favorite pieces. In the meantime, keep it locked with The Culture Curators for more style and fashion drops coming soon.
Photos via Ed Hardy