Jesse James
Pharrell Williams is going all-in for the ladies. He and adidas Originals have paired up for a new campaign dubbed “Now Is Her Time.” The campaign is all about female empowerment through the power of representation and bold choices. The campaign comes to life by Collier Schoor, who explores themes of gender, sexuality, and identity. “Now Is Her Time” features powerful women and those who support them.
Throughout, we see artists and activists, providing an eye-catching collection in the process. Among the stars we see singer-songwriter Syd; community organizer and co-founder of Black Lives Matter, Patrisse Cullors; nonprofit leader and founder of period.org, Nadya Okamoto. Also included are the likes of writer, director, and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sana Azim; mother, artist, and founder of Art Mom project, Tyra Mitchell.
The “Now Is Her Time” collection boasts unisex apparel and footwear for adults, juniors, kids, and infants. There is even a range of sneakers boasting the Solar HU, NMD, BYW, and the Adilette, a new addition to the HU collection. The range is eye-catching and a sleek, a fitting celebration of her time.
Check out the new collection in the images below and look for the “Now Is Her Time” capsule launching August 31 at adidas stores, Foot Locker, select retailers, and online. Stay tuned for more new style and streetwear coming soon.
Photos via adidas Originals/Collier Schorr
