Jesse James
The good folks over at Lexus are back in the news. In their latest campaign, the automaker considers the human side of its brand and automotive technology seen in the 2021 LS 500. The new LS is designed with human experiences and emotions in mind, boasting intuitive technology and features that work in cohesion with the driver.
“Modern Leaders” stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham. Vinay Shahani, vice president of marketing, stated: “The flagship LS is Lexus’ ultimate expression of omotenashi, or anticipatory hospitality,” adding, “Our human-centric design and engineering philosophy elevates the Lexus ownership experience and helps create an emotional connection between our guests and their LS.”
Both pieces feature the LS as it plays an integral role in assisting two modern leaders with preparation for on-camera appearances. Take a look at the “Utterly Human” video below and find out more about the 2021 LS 500 from Lexus. In the meantime, keep it locked with The Culture Curators for more from the automotive world coming soon.
Photos via Lexus
