Jesse James
The good folks over at Oakley are preparing to bring style and protection to the field. The brand has announced a monumental four-year partnership with the National Football League. This move makes them an exclusive on-field partner and licensee of the NFL. For the first time, all NFL players will be provided with tinted Oakley shields, powered by Prizm Lens Technology. As a brand rooted in sport performance, Oakley’s focus for the partnership is to deliver lens technology to the game.
Oakley shields arrive to enhance performance. The brand is working with the NFL to improve the safety of the players. Benjamin Goss, Oakley’s Global Marketing Director, spoke about the partnership. He stated: “The Oakley brand started in stadiums, and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums.” He then added, “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”
Oakley Gets In The Game!
Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships also spoke about the deal as well. Renie said, “We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance.” Anderson added, “Our game is faster, and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches, and personnel need for peak performance.” While providing on-field lenses, Oakley’s lifestyle and sports eyewear will provide everyday athletes the chance to experience the same benefits of Prizm.
Take a look at the short film below entitled “See The Game Differently”. The video comes starring some of the biggest stars in the game. Look for much more from Oakley coming very soon, and certainly more from the NFL as football season arrives!
Photos via Oakley/NFL
